Marketing executive driving internal and external growth year over year; placing C K Enterprises on the map as a top distributor of high-quality design materials. Oversees the company’s promotion and advertising efforts to drive sales and build brand awareness. Primary responsibilities include developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods. Manages the team responsible for graphics and layout of all high quality label designs, large corporate signage, and a number of other professional marketing materials. Responsible for making high-level decisions regarding advertisement campaigns, including the review of current marketing trends and advertisements to determine the effectiveness of different styles and strategies. Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective. Research competitors to stay current with similar products or services on the market. Work with both the sales and production departments to develop successful strategies and campaigns that attract new customers and keep current clients. Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company. Create and maintain a successful brand and image that attracts customers to the product or service. Develop marketing strategies for new products or services that comply with current company standards.